Principles that drive results
Principles that drive results


It’s all about story-telling
It’s all about story-telling
Turning complex product and web flows into simple,
story‑driven journeys users can follow effortlessly
Turning complex product and web flows into simple, story‑driven journeys users can follow effortlessly
Turning complex product and web flows into simple,
story‑driven journeys users can follow effortlessly
Design with purpose
Design with purpose
Designs based on data analyzed from
research & business goals to save cost and time.
Designs based on data analyzed from research & business goals to save cost and time.
Designs based on data analyzed from
research & business goals to save cost and time.
Scalable Solutions
Scalable Solutions
Seamless experience irrespective of the
screen size for both B2B and B2C products
Seamless experience irrespective of the screen size for both B2B and B2C products
Seamless experience irrespective of the
screen size for both B2B and B2C products
User centered Approach
User centered Approach
Designs that increase user satisfaction thus
increasing user retention and engagement.
Designs that increase user satisfaction thus increasing user retention and engagement.
Designs that increase user satisfaction thus
increasing user retention and engagement.
Collaborative Iteration
Collaborative Iteration
Iterating on designs with stakeholders and
users to arrive at the strongest solution.
Iterating on designs with stakeholders and users to arrive at the strongest solution.
Iterating on designs with stakeholders and
users to arrive at the strongest solution.
About Me
About Me
I’m a school going kid turned college going boy turned
working man. I find joy & peace in expressing my
creativity, making people smile & petting my cat (I’m so
proud of her and love her so much). I enjoy cooking,
playing video games (Story-mode) and football
I’m a school going kid turned college going boy turned working man. I find joy & peace in expressing my creativity, making people smile & petting my cat (I’m so proud of her and love her so much). I enjoy cooking, playing video games (Story-mode) and football
I’m a school going kid turned college going boy turned
working man. I find joy & peace in expressing my
creativity, making people smile & petting my cat (I’m so
proud of her and love her so much). I enjoy cooking,
playing video games (Story-mode) and football
Why a designer?
I am creative, I like observing and learning about people
and I’m good at analyzing situations. In short, I’ve always
been designing experiences. Whether it was editing
birthday videos, directing a school play or narrating
incidents to make my friends laugh. The best way to
channel these attributes of me was UX Design.
I’m also passionate about filmmaking.
I love writing and telling stories!
Why a designer?
I am creative, I like observing and learning about people and I’m good at analyzing situations. In short, I’ve always been designing experiences. Whether it was editing birthday videos, directing a school play or narrating incidents to make my friends laugh. The best way to channel these attributes of me was UX Design.
I’m also passionate about filmmaking. I love writing and telling stories!
Why a designer?
I am creative, I like observing and learning about people
and I’m good at analyzing situations. In short, I’ve always
been designing experiences. Whether it was editing
birthday videos, directing a school play or narrating
incidents to make my friends laugh. The best way to
channel these attributes of me was UX Design.
I’m also passionate about filmmaking.
I love writing and telling stories!

prajwal.crtv@gmail.com
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