Working in the industry has made me come back to this abbreviation time and again because how easy it is for
a designer to get carried away in the vast scope of SaaS products. Rather than focusing on how many graphs can be squeezed in a dashboard or how cool can we make the line graphs look, the focus should be on KISS, MVP, KPI, usability and accessibility. SaaS is overloaded with
features but to help user navigate through them is the responsibility of designer, therefore making Product
Design one of the most important and impactful part of the SaaS industry.